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FREE RESEARCH REPORT:
THE WINNING BEHAVIORS OF TOP GLOBAL BRANDS
This free report is based on a survey of more than 325 international senior marketers. It explores the challenges and successes of managing global brands and campaigns. And it reveals how leading brands tell stories to effectively engage customers—across borders and languages.
Produced in association with Econsultancy
Capitalize on shifting consumer behaviors, trends, and technologies
Leaders view change as opportunity. By preparing to rapidly adapt to change, leaders take advantage of it to improve customer support and build their business.
Maintain control by using the right partners for the right work
Leaders rarely use creative or other vendors for strategy or execution. They increase efficiencies and cut costs by producing and distributing content with internal resources--or other strategic partners.
An overview: "How International Brands Manage Customer Engagement"
- Identifies the strategies, tools, and processes used by the leading global brands
- Provides actionable insights for immediately improving customer experience initiatives
- Shows how using common technologies and processes contributes to market success
How can you improve customer engagement and global campaign results? Read the report to see how leading marketers:
Master the global/local balance through a hub-and-spoke model
Leaders focus on consistent, centralized systems and processes for strategic control and brand protection—but also strongly support locally-produced content.
About Econsultancy
Econsultancy is a research, training, and consultant firm dedicated to helping customers achieve excellence in digital business, marketing, and ecommerce.
How leading marketers provide a superior customer experience to build brands and increase global campaign success
By analyzing and comparing the behaviors of the survey’s top-performing marketers (or leaders) to those of other respondents, this research report: